We’re covering the topic of label applicators for the beer, wine and liquor industries on the Derksen Co. blog. Taking your product to market involves a variety of considerations. Chief among these is the label artwork, however, a close second is the applicator with which the label is applied. Smooth applications are necessary to present a fully-formed product to consumers. You can learn more about round bottle label application equipment and other label applicators by reading on.

What are shrink sleeves? As part of our labeling FAQ topics, we’re tackling shrink sleeve labels. Shrink sleeve labels are packaging labels that utilize heat to conform to a product shape. Flexographic-printed, these labels are highly durable and stylish. You can find out more about shrink sleeve labels information and benefits by contacting Derksen Co. in Omro, WI.

With the growth of craft breweries and microbreweries, the beer industry has seen a shift towards the use of labels and shrink wrapping to achieve a unique product presentation that meets both the producer’s needs and budget, as well as appeals to consumers. These packaging solutions allow brewers to forgo direct printing on cans and bottles, alleviating logistical considerations, reducing the need for large storage areas, and lowering minimum order count requirements.