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What is Die Cutting and How Does it Work?

What is die cutting and how does it work? Today, we’re tackling this labeling topic and telling you all about the different options for die cutting including blade cut and laser cut labels. Incorporating unique die cut designs into your label artwork can increase the appeal of your packaging and enhance your customers’ experience with your product. Read on to find out more about die cut techniques and technologies.

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Using Thermochromic Inks in Packaging

Color-changing labels, or thermochromic labels, can amp up your packaging and create an interactive experience for your user. Activated by both hot and cold temperatures, thermochromic pigments can be applied in inks and overlays to add extra interest to your label design. Find out more about thermochromic properties and Derksen Co.’s available color-changing inks.

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What are Shrink Sleeves?

What are shrink sleeves? As part of our labeling FAQ topics, we’re tackling shrink sleeve labels. Shrink sleeve labels are packaging labels that utilize heat to conform to a product shape. Flexographic-printed, these labels are highly durable and stylish. You can find out more about shrink sleeve labels information and benefits by contacting Derksen Co. in Omro, WI.

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Beer Labels, Label Design, Shrink Sleeve Labels Nikita Willeford Beer Labels, Label Design, Shrink Sleeve Labels Nikita Willeford

Craft Beer, Microbreweries and Taprooms: The Rise of the Label in Beer Packaging

With the growth of craft breweries and microbreweries, the beer industry has seen a shift towards the use of labels and shrink wrapping to achieve a unique product presentation that meets both the producer’s needs and budget, as well as appeals to consumers. These packaging solutions allow brewers to forgo direct printing on cans and bottles, alleviating logistical considerations, reducing the need for large storage areas, and lowering minimum order count requirements.

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Wine Labels, Printing Technologies, Label Design Nikita Willeford Wine Labels, Printing Technologies, Label Design Nikita Willeford

Wine Packaging Changes and Design Updates

It takes roughly ten seconds for the average consumer to choose a product. In a highly competitive market like the wine industry, producers need to make a statement with their branding and product packaging. In recent years, the wine industry has expanded at an impressive rate. Growing in conjunction with label printing and packaging technologies, wine packaging changes and design updates continue to evolve and feature innovative solutions and eye-catching results.

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