Blog

Welcome to the Derksen Co. blog! Here you’ll find a variety of information that covers the label industry, printing world, and all things happening at Derksen Co., as well as in the Fox Valley WI area. Be sure to sign up for our newsletter to get our blog updates and to stay on top of all things Derksen-related.

Thermal Transfer vs Thermal Direct Printing

If you’re wondering which type of thermal printing is right for your business, look no further. We’re detailing the pros and cons of thermal transfer vs thermal direct printing to help illustrate the differences between these thermal printing technologies. Read on to find out more about thermal printer solutions and specifications.

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Nikita Willeford
Global Retailer Sets new Goals for Sustainable Packaging

Recently, Walmart revealed new initiatives to reduce plastic waste in their operations by targeting their private label suppliers’ packaging. Working towards a reduction in their environmental impact, the global retailer has set new goals to reduce plastic waste, make recycling easier for consumers, and to encourage compostable packaging alternatives. All this points towards a greater emphasis on sustainability in packaging.

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Nikita Willeford
Counting Down our Favorite Beer Labels

We’re counting down our favorite beer labels with these top 10 craft beer label designs from Derksen Co. Labeling is a crucial component to standing out on store shelves and these beer can labels, beer bottle labels, and crowler labels do not disappoint! Read on to find out our top picks and see our favorite label designs.

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Nikita Willeford
Is Your Label’s Adhesive Recyclable?

Is your label’s adhesive recyclable? Today on the Derksen Co. blog, we’re talking about Recycling Compatible Adhesives (RCAs) and the evolution of recyclable labels. As part of our Sustainability 101 posting series, we’re covering this component of label production and talking about how you can improve your label’s impact by integrating environmentally-friendly adhesives into your label production.

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Nikita Willeford
Eco Packaging and the Importance of Sustainable Label Materials

What does sustainability mean in the context of label production? We’re tackling this topic in a series of posts on our blog. This week’s topic: Eco Packaging and the Importance of Sustainable Label Materials. Read on to find out more about label substrates and their environmental impact and learn how you can make environmentally conscious decisions when choosing your label design.

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Nikita Willeford
Label Applicators for the Beer, Wine and Liquor Industries

We’re covering the topic of label applicators for the beer, wine and liquor industries on the Derksen Co. blog. Taking your product to market involves a variety of considerations. Chief among these is the label artwork, however, a close second is the applicator with which the label is applied. Smooth applications are necessary to present a fully-formed product to consumers. You can learn more about round bottle label application equipment and other label applicators by reading on.

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Nikita Willeford
What is Die Cutting and How Does it Work?

What is die cutting and how does it work? Today, we’re tackling this labeling topic and telling you all about the different options for die cutting including blade cut and laser cut labels. Incorporating unique die cut designs into your label artwork can increase the appeal of your packaging and enhance your customers’ experience with your product. Read on to find out more about die cut techniques and technologies.

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Nikita Willeford
Using Thermochromic Inks in Packaging

Color-changing labels, or thermochromic labels, can amp up your packaging and create an interactive experience for your user. Activated by both hot and cold temperatures, thermochromic pigments can be applied in inks and overlays to add extra interest to your label design. Find out more about thermochromic properties and Derksen Co.’s available color-changing inks.

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Nikita Willeford
A Guide to Producing Food Labels

Learn how to make nutrition facts labels for food products with our guide to producing food labels. nutraCoaster™ and NiceLabel softwares help you print barcodes, ingredient lists, and generate nutrition data for your products. Read on to learn about food packaging and snack label production and design.

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Nikita Willeford
What Makes an Eye-Catching Label?

Just what makes an eye-catching label? We’re going over varnishes, metallic inks and foil printing. Incorporating light-reflective elements and adding visual interest to your label design can really improve your label artwork and shelf appeal. Read on to find out about these printing techniques.

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Nikita Willeford
Pre-Printed Product Labels and Thermal Printing

Thermal printing can allow you to start in-house label printing operations. Using a pre-printed branded label and thermal printing techniques, you can create product labels for your entire product line. This saves time and eases inventory management. Find out how to start your own printing operations with the help of Derksen Co.

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Nikita Willeford
Digital vs Flexographic Printing

Do you know the difference between digital vs flexographic printing? For this labeling 101 post, we’re going over the major differences between these two printing technologies and helping you decide which technique is best for your brand, budget, and vision. Read on to find out more about flexo and digital print approaches.

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Nikita Willeford
What are Smart Labels?

Today, it seems all industries are producing “smart” products and the labeling industry is no different, but what are smart labels? Smart labels are labels that extend the functionality of product packaging beyond the traditional abilities of print. Read on to find out more about this ever-evolving technology and how smart packaging can help move your brand into the future.

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Nikita Willeford
What Are Shrink Sleeves?

What are shrink sleeves? As part of our labeling FAQ topics, we’re tackling shrink sleeve labels. Shrink sleeve labels are packaging labels that utilize heat to conform to a product shape. Flexographic-printed, these labels are highly durable and stylish. You can find out more about shrink sleeve labels information and benefits by contacting Derksen Co. in Omro, WI.

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Nikita Willeford
Craft Beer, Microbreweries and Taprooms: The Rise of the Label in Beer Packaging

With the growth of craft breweries and microbreweries, the beer industry has seen a shift towards the use of labels and shrink wrapping to achieve a unique product presentation that meets both the producer’s needs and budget, as well as appeals to consumers. These packaging solutions allow brewers to forgo direct printing on cans and bottles, alleviating logistical considerations, reducing the need for large storage areas, and lowering minimum order count requirements.

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Nikita Willeford
Wine Label Printing Techniques, Trends and Emerging Technologies

It takes roughly ten seconds for the average consumer to choose a product. In a highly competitive market like the wine industry, producers need to make a statement with their branding and product packaging. In recent years, the wine industry has expanded at an impressive rate. Growing in conjunction with label printing and packaging technologies, wine packaging changes and design updates continue to evolve and feature innovative solutions and eye-catching results.

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Nikita Willeford
Welcome to Derksen Co.

Derksen Co. was first established as a manufacturing and wholesale business. Since its beginnings, Derksen Co. has gone through a variety of changes to become the commercial printing company that it is today. Though much has evolved since Herman Derksen first founded the company, our values remain constant. We’re committed to providing our customers with excellent service and quality products. Contact us at Derksen Co. to find out how we can help your company with its custom label and branding design needs. Based in Omro, WI, we’re locally owned and operated since 1863.

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Nikita Willeford