Blog

Welcome to the Derksen Co. blog! Here you’ll find a variety of information that covers the label industry, printing world, and all things happening at Derksen Co., as well as in the Fox Valley WI area. Be sure to sign up for our newsletter to get our blog updates and to stay on top of all things Derksen-related.

Pre-Printed Product Labels and Thermal Printing

Thermal printing can allow you to start in-house label printing operations. Using a pre-printed branded label and thermal printing techniques, you can create product labels for your entire product line. This saves time and eases inventory management. Find out how to start your own printing operations with the help of Derksen Co.

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Nikita Willeford
Digital vs Flexographic Printing

Do you know the difference between digital vs flexographic printing? For this labeling 101 post, we’re going over the major differences between these two printing technologies and helping you decide which technique is best for your brand, budget, and vision. Read on to find out more about flexo and digital print approaches.

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Nikita Willeford
What are Smart Labels?

Today, it seems all industries are producing “smart” products and the labeling industry is no different, but what are smart labels? Smart labels are labels that extend the functionality of product packaging beyond the traditional abilities of print. Read on to find out more about this ever-evolving technology and how smart packaging can help move your brand into the future.

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Nikita Willeford
What Are Shrink Sleeves?

What are shrink sleeves? As part of our labeling FAQ topics, we’re tackling shrink sleeve labels. Shrink sleeve labels are packaging labels that utilize heat to conform to a product shape. Flexographic-printed, these labels are highly durable and stylish. You can find out more about shrink sleeve labels information and benefits by contacting Derksen Co. in Omro, WI.

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Nikita Willeford
Craft Beer, Microbreweries and Taprooms: The Rise of the Label in Beer Packaging

With the growth of craft breweries and microbreweries, the beer industry has seen a shift towards the use of labels and shrink wrapping to achieve a unique product presentation that meets both the producer’s needs and budget, as well as appeals to consumers. These packaging solutions allow brewers to forgo direct printing on cans and bottles, alleviating logistical considerations, reducing the need for large storage areas, and lowering minimum order count requirements.

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Nikita Willeford
Wine Label Printing Techniques, Trends and Emerging Technologies

It takes roughly ten seconds for the average consumer to choose a product. In a highly competitive market like the wine industry, producers need to make a statement with their branding and product packaging. In recent years, the wine industry has expanded at an impressive rate. Growing in conjunction with label printing and packaging technologies, wine packaging changes and design updates continue to evolve and feature innovative solutions and eye-catching results.

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Nikita Willeford
Welcome to Derksen Co.

Derksen Co. was first established as a manufacturing and wholesale business. Since its beginnings, Derksen Co. has gone through a variety of changes to become the commercial printing company that it is today. Though much has evolved since Herman Derksen first founded the company, our values remain constant. We’re committed to providing our customers with excellent service and quality products. Contact us at Derksen Co. to find out how we can help your company with its custom label and branding design needs. Based in Omro, WI, we’re locally owned and operated since 1863.

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Nikita Willeford